SIGN UP FOR OUR NEWSLETTER!
4 things google analytics tells you about your customers

4 Amazing Things Google Analytics Tells You About Your Customers

  The more narrowly you can define your current customers, the better you can address their needs, drive repeat sales, and find more of them! Without this knowledge, you’re essentially running your business and marketing strategy blindly. Your web developer or marketing consultant should have set up a Google Analytics account at the time of your […]

Read this post
instagram algorithm

How the Instagram Algorithm Works & How to Beat It

A new Instagram algorithm was introduced in 2016 which makes it easier for individuals to find new content aligned with their interests, but businesses that don’t know how to overcome these new factors are having difficulty expanding their reach. You put a lot of time and effort into your posts, so it doesn’t seem fair […]

Read this post
red flags that scream its time for a new logo design

7 Red Flags that Scream it’s Time for a New Logo Design

You loved your logo at first. You were excited to show it off to the world. But as you come across other cool and unique business’s logos, you’re realizing how awful your logo design really is. But it doesn’t need to be! A logo refresh can actually be a great opportunity to attract new business […]

Read this post
the logo design process

Logo Design Process: Hiring a Professional

Designing a logo is much more than slapping together the name of the business and an icon. It’s a representation of your brand and should elicit a feeling among your customers. It’s how people identify and remember your business. Your logo shouldn’t be something that you need to refresh every few years. A good designer […]

Read this post
the 10 emails you're not sending

The 10 Emails You Aren’t Sending Your Subscribers

You’re finally onboard with building your email list. You’re doing all the right things to boost your subscribers. But sometimes you draw a blank when it comes to email topics to share with your tribe. Consistent blogging will help steer the direction of your emails but sometimes it’s not always possible to be creating unique […]

Read this post
what is micro influencer marketing

What is Micro-Influencer Marketing? & How to Get Started

When you think of influencer marketing, do you automatically think of celebrities like Kylie Jenner promoting detox tea on Instagram? Influencer marketing is when businesses partner with an individual or company to promote their products to their network. It’s a common tacticsfor marketers to implement through blogs, social media, and YouTube videos. Why are they […]

Read this post

18 Things to Post on Instagram When You’re Fresh Out of Ideas

There’s a stigma behind business Instagram accounts that it needs to be 100% strictly business-driving posts. The truth is, the accounts that seamlessly mesh personal+business together are the ones that foster more engagement and build connections with their followers. But finding that balance can be tricky. We all feel slightly lost sometimes on what to […]

Read this post
is your hashtag strategy generating you any business

Is Your Hashtag Strategy Generating You Any Business?

Is Your Hashtag Strategy Generating You Any Business? Social media can be a total pain to learn how to use strategically for your business. As soon as you think you’ve mastered one channel, algorithms change. Or a different platform becomes the one to use for marketing.  But there’s one thing that seems to be sticking around […]

Read this post
8 free social media tools to look like a pro

8 Websites & Tools to Help You Look Like a Social Media Pro

How many times have you searched for a company on Google, hoping to find a website but instead, you’re presented with a Facebook page or LinkedIn profile? (Side note: if your business’ Facebook page isn’t showing up in Google search results, ensure your profile has enabled public search.) If a company’s website is not optimized for […]

Read this post